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The cinema of Punjab has its beginnings with the 1928 production of Daughters of Today, the earliest feature film produced in Punjab. Pollywood released first sound film, Heer Ranjha, using the sound-on-disc technology in 1932. Punjabi Cinema since has produced many films . It is a great feeling because a number of films have received international recognition. Many actors and filmmakers started their careers in Punjabi films and many of them have acquired international reputations, and a number of whom have found greater financial benefits in careers in larger film producing industries.
Film operations started in the 1920s in Lahore, the provincial capital of British Punjab. Punjabi Cinema released its first silent film, Daughters of Today in 1924 in Lahore. This city had nine operational cinema houses.
Daughters of Today was a brainchild of G.K. Mehta, a former officer with the North-Western Railways who, much like H. S. Bhatavdekar, had imported a camera into the country. Mehta continued to produce newsreel coverage for companies abroad and delved into further film projects but his dedication gave way when he promptly left the film industry for more profitable ventures. Later in 1929–1930, when Abdur Rashid Kardar‘s Husn Ka Daku was released is when the real financial gains were seen. The film industry established in essence in Lahore’s Bhati Gate locality. Kardar, a professional calligraphist, was accompanied by his fellow-artist and friend Muhammad Ismail, who would make the posters for his films.